Group project with Vasilii Lukin
Promo Website — Park Production
Park Production is a creative studio working with fashion and commercial clients. The new website needed to match the aesthetic quality of their video work and function as a clean, responsive, and fast-loading portfolio
year
2021
my role
UX / UI designer
scope
B2C, UX / UI Design, Desktop, User Research, Pr
challenge
Design and build a modern, expressive website from scratch — with a layout that adapts to different media types, performs smoothly, and emphasizes video content without distraction
Results
71% of users set wallpapers in the first session
Avg. user session time: ~4.2 minutes, with 42% retention rate
~3% estimated actual conversion to paid subscription
57% of users clicked on premium content during first session
My role
Designed the full website structure, layout system, and visuals
Coded the entire front-end using HTML, CSS, and JavaScript
Designed all UI layouts, grids, and interaction states
Developed custom animations and smooth transitions
