Fluffy Fluffy
Fluffy Fluffy – Brand Design & web design
Fluffy Fluffy is a food brand with 16 physical locations. I created a full visual identity and a digital presence to support growth, promotions, and consistent customer communication — across packaging, web, and social platforms
years
2020-2023
my role
Brand & Web designer
scope
B2B, Web Design, Brand Identity, Brand Design, Motion Design, Presentation Design
challenge
Create a playful yet scalable brand system that would work across offline and online formats. The digital side had to support multiple landing pages, stay consistent with the identity, and drive visibility through Instagram
Results
Instagram grew from 1.2K to 40K+ followers
Built and launched 6 promo pages with consistent visuals
Improved marketing reach by designing brand assets all over city
Delivered reusable systems for future content and campaigns
