Formary
B2B Configurator Redesign
A B2B platform for product configuration, designed to handle complex user scenarios across internal and client-facing tools. The goal was to make a logic-heavy system clear, efficient, and scalable for long-term use
years
2024-2025
my role
Product designer
scope
B2B, Product Design, Design System, User Research, Prototype, Desktop & Mobile
challenge
The tool had to support different workflows with minimal onboarding, while handling layered logic and configurator states. The key challenge was making complexity feel simple — without losing flexibility or breaking logic
Results
Reduction of user errors from 3.1 to 1.7 per session
Scalable, component-based design system
Raise of user satisfaction to 8.25/10 and 8.5/10
-35% task time
