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Fluffy Fluffy · Brand & web design · 2020–23 · 16 locations

Brand and web for a dessert chain

A full visual identity and digital presence across packaging, web and social — built to support growth and promotions.

1.2K → 40K+
Instagram followers
16
locations
6
promo pages launched
Challenge

A dessert chain growing to 16 locations needed one playful brand that works on packaging, in the cafés, on the web and on Instagram, and keeps up with constant promotions.

Approach

I built the identity from scratch (logo, visual language, packaging, guidelines), then promo landing pages, motion ads and reels with reusable templates for campaigns, and led the design team during the expansion.

Outcome

Instagram grew from 1.2K to 40K+ followers, 6 promo pages launched in one consistent style, and the brand carried the chain to 16 locations.

What I did

Brand identity, packaging, web design, motion and presentation design; promo landing pages and reusable systems for campaigns.

Team

Brand & web designer (me) with the Fluffy Fluffy team

Client

Fluffy Fluffy, food brand

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