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Fluffy Fluffy · Brand & web design · 2020–23 · 16 locations

Brand and web for a dessert chain

A full visual identity and digital presence across packaging, web and social, built to support growth and promotions.

1.2K → 40K+
Instagram followers
16
locations
6
promo pages launched
Challenge

A dessert chain growing to 16 locations needed one playful brand that works on packaging, in the cafés, on the web and on Instagram, and keeps up with constant promotions.

Approach

I built the identity from scratch (logo, visual language, packaging, guidelines), then promo landing pages, motion ads and reels with reusable templates for campaigns.

Outcome

Instagram grew from 1.2K to 40K+ followers, 6 promo pages launched in one consistent style, and the brand grew with the chain to 16 locations.

What I did

Brand identity, packaging, web design, motion and presentation design; promo landing pages and reusable systems for campaigns. Led the design team during the expansion.

Team

Brand & web designer (me) · Fluffy Fluffy team

Client

Fluffy Fluffy, food brand

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