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LiftRunner · Own product · 2022–23 · Mobile

Training tracker for coaches and their clients

A mobile app that helps coaches and their clients track results, monitor progress and build personalised training plans — a full product cycle to a working MVP.

524K
people reached by the launch campaign
1.1%
conversion to first sales
9.1 / 10
user satisfaction
Challenge

Coaches and athletes needed one app: flexible enough to plan and review training, simple enough to use mid-workout, and motivating rather than overwhelming.

Approach

My own product, so I owned the full cycle: UX, visual design and a design system, a development-ready prototype of 71+ screens, then the funnels and launch campaign to reach the first paying users.

Outcome

The campaign reached 524K people, 1.1% converted to first sales, and users rated the app 9.1/10 in qualitative research.

What I did

Owned the full cycle: UX, visual design, design system, prototype of 71+ screens, funnels, marketing and first paid users.

Team

Self-initiated product

Client

Own product

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