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LIFE Wallpaper · iOS app · 2023 · Mobile

Live wallpaper app for iPhone

Turning the lock screen into a space for expression: categories, live previews, onboarding and a premium model in a simple structure.

71%
set a wallpaper in the first session
57%
opened premium content in the first session
~3%
conversion to paid
4.2 min
average session
42%
30-day retention

Challenge

Show wallpapers in motion without overwhelming the interface, onboard people fast and lead them to the paid tier, in an app that feels light and polished itself.

Approach

I co-designed the product structure and flows, then designed onboarding, content grids with live previews and the interactions, and built the component library and design system.

Outcome

71% set a wallpaper in their first session and 57% opened premium content in it; around 3% converted to paid. Sessions averaged 4.2 minutes, and 30-day retention was 42%.


What I did

Co-designed product structure and flows; designed onboarding, content grids and interactions; built the component library and design system.

Team

With Raim Shaykh (art director)

Client

LIFE Wallpaper

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